Product Development Consulting
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Howard & Associates helps clients sort through these issues through the following means.
Product planning
- Review of current product capabilities
- Create a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis on the current platform
- User experience analysis for current products
- Review the current platform from a User Experience perspective
- Provide a list of improvement opportunities that can be fed to the product team or turned into requirements
- User Personas analysis
- User personas help to understand who you are selling to and what those customers need from a product, marketing, and sales perspective
- Product requirements
- Create product requirements and work with the engineering team to implement those requirements.
User Experience and User Interface Design
- User Experience Design
- For new products, we can work with the product management and engineering teams to sketch out the user experience with the product or service
- User Interface Design
- With our team of outside designers, we can also help design the look and feel of the product or service based on the user experience design
Competitive Analysis
- Analysis of where the company fits in the competitive landscape, and how it compares to others
- Competitive analysis can be at one of two levels
- Analysis of high level products and positioning and/or
- Source product and complete a deep dive on the product capabilities